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SUMMARY
Virtual CPD Update – Ulster Society:
Making social media work for your business
Social media is a vital business tool. We already know that it allows businesses to boost awareness, grow their reputation and build a following of potential clients. It can be hard to get it right though, and there are certainly pitfalls.
In this session, we will bring together a panel of experts to simplify things, share some effective tactics and help you to think strategically about how to use social media to boost your business. The aim is to help you to get some genuine value out of social media.
Richard Grogan and Will Francis will talk about the practical side of building a following and providing content that works. Aisling Byrne will address some of the risks around social media, and how to ensure you, or your staff, do not experience the pitfalls.
Whether you’ve no idea where to start, or have dabbled without success, this session will show you how you should approach social media. After that – it is up to you…
Chaired by Emma Murray, Ulster Society Chair
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SCHEDULE
| Time: | Tile: | Speaker: |
| 1.00pm | Welcome | Emma Murray |
| 1.02pm | Presentation 1 | Richard Grogan |
| 1.30pm | Presentation 2 | Will Francis |
| 2.00pm | Presentation 3 | Aisling Byrne |
| 2.30pm | Discussion Panel | Emma and all speakers |
| 3.00pm | Thanks and Close |
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SPEAKERS
Richard Grogan, Richard Grogan & Associates Solicitors
Richard Grogan is the Principal of Richard Grogan & Associates Solicitors in Dublin. Richard has an online following of over 45k on LinkedIn, 105K on Instagram, and 275k on TikTok. Richard’s social media profile has led to significant growth in his business particularly as regards the quality of clients he attracts. Richard takes the view that anyone can create an online presence to promote their business. The secret is doing it in a way which works.
Will Francis, Renowned commentator on technology
Will Francis is a renowned commentator on technology and culture, advising and educating the world’s leading brands on digital media and technology. Will presents content about technology and digital culture for a range of broadcasters and brands and regularly appears on TV and radio to share his experience and expertise on technology, social media, advertising, and marketing.
Aisling Byrne, Goodbody
Aisling Byrne is partner in the A&L Goodbody Employment & Incentives team in Northern Ireland and has over 20 years’ experience in advising on employment and equality law. Aisling advises on contentious employment litigation, employment aspects of commercial transactions, procurement, and data protection law.
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